Stuff & guff about design, the digital world and what’s inspiring us at The Bold.

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What is Branding?

What is Branding?

With over 6,400 books written on branding, the subject has gotten complex. Yet simplicity is where the power exists. This video was conceived, written and narrated by award-winning designer, branding specialist and Fast Company blogger David Brier to distill branding down to its basics answering that basic question "What is branding?".

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